CHILDREN'S ONLINE PRIVACY POLICY

CHILDREN'S ONLINE PRIVACY POLICY

Effective as of March 1, 2011.

The Internet provides Justice and Brothers an opportunity to reach tweens in new and exciting ways with information about our clothes, sweepstakes, surveys, email and other forms of interactivity. The Children's Online Privacy Protection Act ("COPPA") requires that we inform parents and legal guardians about how we collect, use, store, and disclose personal information from children under 13 years of age; and that we obtain the consent of parents and guardians in order for children under 13 years of age to use certain features of our websites, and to provide parents the right to refuse the use of and to require modification or deletion of their child's information. Also, when we use the term "parent" below, we mean to include legal guardians.

The following is a supplement to our Privacy Policy. If you wish to read our Privacy Policy, click here.

Contents

1. Online Collection and Use of a Child's Information by Justice and Brothers.

We may collect a child's personally identifiable information (including first name, last name, birth date, and email address) for such activities as joining Justice/Brothers email, receiving promotional offers and emails, participating in product reviews, or surveys, providing a wishlist and emailing it to friends or family, participating in or receiving a prize in sweepstakes, contests, or games, requests for suggestions, or regarding products or services, or requests for additional information that may assist us in offering the best service. In these instances we will initially collect only the child's name, birth date, and online contact information and the email address of the child's parent. Unless otherwise expressly provided, any email address submitted through the Wishlist is not retained by Justice or Brothers.

Justice and Brothers, like all website operators, are prohibited by law from conditioning a child's participation in an activity on the child's disclosing more personal information than is reasonably necessary to participate in such activity.

We may collect a child's name and email address to the extent reasonably necessary to protect the security of our websites, to protect against liability or as required or permitted by law. Information collected for these reasons will not be used for any other purpose.

2. Disclosure of Children's Personal Information with Third Parties.

We do not release a child's personal information with third parties unless the disclosure is reasonable necessary to comply with law, respond to civil or criminal action, or to protect the security of our websites.

We may share information with our vendors and similarly contracted companies, but only if necessary to allow them to help us process and fulfill orders or requests, website services, notify potential winners or otherwise fulfill sweepstakes or contest prizes, or provide other similar services to Justice or Brothers. All contracted companies are contractually bound to maintain the confidentiality and security of all customer information.

3. Parental Consent to Collection and Use of Children's Personal Information.

Before using a child's personal information for any purpose, we will send the parent an email that (a) informs the parent that we wish to collect and use the child's personal information and request the parent's consent to do so, and (b) provides the parent with a link to access to this Privacy Policy, which describes our information collection and use policies as required by COPPA. We will ask the parent to provide consent at our website. Upon receipt of the consent, we will send the parent a confirming email. If parental consent is not obtained within fourteen (14) calendar days, any personal information collected online by Justice or Brothers will be deleted from its records. In addition, we provide parents the option to revoke a prior consent at any time.

4. Parental Review and Making Changes to Personally Identifiable Information Collected From Children Under 13.

Parents of children under age 13 may revoke consent for Justice or Brothers to contact their child at any time. There are several methods by which you can exercise your opt-out choices:

(i.) logging into your 'My Account' page through your registered account if it is linked with your child's account;

(ii.) sending a written request via email to: privacy@tweenbrands.com writing "Privacy Policy" in the subject line;

(iii.) sending a written request via postal mail to: Justice/Brothers Privacy Policy, 175 Heritage Drive, Pataskala, OH 43062;

(iv.) telephone 1-866-246-5822 and press the Customer Service option key to leave a message;

(v.) unsubscribe from certain email communications by clicking on unsubscribe links in those emails.

In addition, upon proper identification, parents or legal guardians may review the personal information we have collected about their child, request modification, deletion, or refuse to allow further collection or use of the information.

Personal Information Review Access Request:
Justice/Brothers Privacy Policy
175 Heritage Drive
Pataskala, OH 43062

5. Children's Privacy Policy Questions.

If you have questions or wish to send us comments, you can let us know by sending us an email at privacy@tweenbrands.com and writing "Privacy Policy" in the subject line, or by writing to us at: Justice/Brothers Privacy Policy, 175 Heritage Drive, Pataskala, OH 43062.

Customers may also contact 1-866-246-5822 and press the appropriate Customer Service option key to leave a message.

6. Children's Privacy Policy Changes.

We may amend our Children's Privacy Policy at any time. We will provide parents notice by email or posting on our website of any material changes in the way we intend to collect, use, and/or share a child's personal information. We will apply material changes in our Children's Privacy Policy only in conformance with applicable law, including any applicable provisions of COPPA that require parental consent.